Hamline University Landing Page and Email Design

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The Problem

The Department of Marketing and Communication Services at Hamline University is seeking a consistent aesthetic for their inbound marketing emails and landing pages so that they can generate more leads for the university’s graduate programs. Hamline was developing new brand guidelines for the university and Marketing and Communication Services needed to reflect it internally. The website had been redesigned accordingly and there was a need to do likewise with marketing landing pages and emails.

Methods

  • Wireframes
  • Visual Design
  • Front End Development

Tools

  • Adobe Photoshop
  • HTML/CSS
  • Javascript
  • Ektron CMS
  • Salesforce Marking Cloud
  • Google Analytics

Summary of Role

  • Front-end development for mobile responsiveness
  • Visual design based on branding
  • Analytics tracking for conversions

Landing Page (Desktop)

Landing Page (Mobile)

Email Template (Desktop)

Email Template (Mobile)

Next Steps

With the landing page and email templates created, Marketing and Communications Services would apply them to future marketing campaigns for each of the various graduate programs.

Hamline University continues to use this design in landing pages and emails today.

LinkHamline MBA